Occupying a Unique Position in Hampton Roads, Virginia


your style | your store

About Decorum Furniture Store in NorfolkDecorum Furniture occupies a unique position in Hampton Roads, Virginia as the only retail outlet devoted exclusively to contemporary furniture. This niche has earned us a loyal following for over 40 years. Indeed, we have won The Virginian-Pilot’s Readers Choice Award for “best furniture store” for the past 16 Years. Our three-story store has over 30,000 square feet of showroom space and is located in the heart of Ghent in Norfolk.

Decorum Furniture opened in the Mid-1970s. Originating in a city that began in the 1600s, you would believe that traditional “Williamsburg-inspired” furnishings were the preferred choice for residences in such an historic city. But the lure of something different, and a crisp and clean contemporary style, proved to be a genuine success. In the mid-1980s, owners Vernon Middleton and Claus Ihlemann decided that remaking the local furniture market wasn’t enough, and proceeded to remodel a grouping of older buildings in the 300 block of West 21st Street in Norfolk. The Palace Shops & Station was born, anchored by Decorum Furniture and home to 45 business, retail shops, restaurants and services. For details visit http://www.palacestationofghent.com Their success spawned new development that has become the citywide roadmap to urban revitalization. Today, Decorum Furniture employees a total of 20 people, managers, sales associates, designers, installers and delivery technicians.

It’s wonderful to be mentioned in the news, travel articles or just great feedback from our valued customers. Recently we were mentioned in an article from dcrefined:


…. If you are looking for anything more contemporary (but at a great deal) stop by Decorum Furniture, where I found the exact faux-marble and brass coffee table I had been eying for months for $300 less than any price tag I had seen in D.C. ….

Winner of the 2015 Edward Haimsohn Design Award:

Caruso Audio Cabinet designed by Paolo Cappello for Miniforms

The prestigious design award was presented during CDG annual meeting on December 5th, 2015 by Robert Roman of Decorum Furniture. Mr. Roman was especially thrilled to present this award to our friend Leif Petersen, someone who has contributed so much talent to the Contemporary Furniture Industry.

Winner of the 2015 Edward Haimsohn Design AwardCongratulations!

Winner of the 2015 Edward Haimsohn Design Award:
Caruso Audio Cabinet designed by Paolo Cappello for Miniforms

The Edward Haimsohn Design Award recognizes manufacturers who are producing outstanding and original products that excel in the areas of
Design Aesthetics, Creativity, Consumer Relevance and Appeal, Use of Materials, Manufacturing Execution, and Functionality

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